Success is not final, failure is not fatal: it is the courage to continue that counts.
The book version of 17 Legal Ways to Double Your Income (due out November 5th) provides more depth on the topics in our Tips Booklet. Here are overviews of some of the chapters in the Book.
Keep your marketing activities simple. Choose just 3 effective activities that put you in front of your ideal customer every week and be consistent. Focus is the key to success.
This chapter by Diana M. Needham helps business owners to avoid being overwhelmed by the vast choices of marketing activities. She clarifies the concept of marketing by describing it as “the process by which a product or service is introduced and promoted to potential customers.” Needham suggests analyzing who your ideal customer is and identifying the best way to put yourself in front of your ideal customer weekly.
Commit to maintaining a 5-Star reputation on Google+ and other appropriate search sites like Yelp. Businesses with a 5-star reputation get more calls, secure more business, get more referrals and make more money because they can charge a premium.
This chapter by Peter C. Goswick shows business owners how to build a 5-star reputation. He says that businesses are less than ever in control of public opinion with the advent of dozens of “review sites.” Goswick focuses on creating a business culture which that invites 5-Star reviews and reduces the chance of a negative review.
Surround yourself with like minded people to create consistent, predictable, and accelerated business growth.
This chapter by Leslie Flowers helps business owners learn how to start a Mastermind, which is defined by Napoleon Hill, author of Think and Grow Rich as the “coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.” She also describes how operate a Mastermind so that all participants benefit from one another’s commitment and focus on improvement.
Watch for the book debut soon! Special pricing will be available on launch day.